On-Line Technologies Announces Launch of OrderLogix Brand
San Diego, California – May 11, 2010 – OrderLogix™, the newly renamed On-Line Technologies, a leading provider of advanced, business-to-consumer Order Management Solutions, today unveiled its new name and market-facing strategy.
At the Response Expo in San Diego, Sotero Giftos, President of OrderLogix, said, “After detailed assessment of our products, services and markets – a process that also included extensive quantitative and qualitative research with customers and prospects – the launch of the OrderLogix brand and unveiling of our new website are the initial steps in the implementation of the strategic plan that resulted from that effort.”
“We’re very excited to announce the expansion of the company beyond our direct response industry roots, to include e-commerce and multichannel retail sectors. Our best-of-breed order management system has been steadily developed and refined over the last 13 years – it’s a solid, reliable and market-leading application that provides marketers with a robust, scalable, pay as you go platform. We are providing marketers with a suite of sales tools that are second to none – to help them increase average order value, optimize sales conversions, manage continuity, and build customer loyalty,” continued Giftos.
The OrderLogix platform is a comprehensive order management platform that is compatible with most major ERP and accounting platforms. For small to mid size marketers it can also be easily integrated with call centers, fulfillment centers, shopping carts, websites, and even Interactive Voice Response (IVR) providers. Jay Gowell, Executive VP added, “In addition to automating order processing, and unlike virtually any other order management solution on the market, the OrderLogix solution is available with a powerful suite of call center tools and applications – built and supported by OrderLogix – that allow the marketer to operate and manage an in-house call center, for a fraction of the cost of competitive solutions.”
The OrderLogix platform is also highly scalable and portable. Because it can be implemented as a SaaS platform, small and emerging marketers can implement the system very cost effectively.
According to Bill Southwick, VP Sales & Marketing at OrderLogix, “Implementation of an OrderLogix platform does not require an extensive capital investment. It can be operational in a matter of weeks, and is rapidly scalable to meet the needs of ultra-high growth marketers – an occurrence that is not uncommon in the direct response industry.” He added, “Our platform provides marketers control over their own data, and the ability to manage multiple service providers simultaneously – a very powerful combination.”
About OrderLogix™
OrderLogix is a leading provider of advanced, business-to-consumer Order Management Solutions to the direct response, e-commerce and multi-channel retail markets. Based in Portland, Maine the company provides best of breed software that can be easily integrated with most major ERP and accounting applications. OrderLogix delivers a complete suite of implementation and professional services, integrating with marketing data sources, call centers, and other back end service providers. For over 13 years, the people at OrderLogix have become widely regarded for their leading edge software applications, data collection platform, sales conversion tools, channel analytics and integration expertise. OrderLogix customers typically achieve greater visibility and insight into their marketing and sales channel performance, improved operational efficiencies and increases in revenue.
