Scarborough, ME –Februrary 18, 2016 – OrderLogix, the leading provider of advanced, business-to-consumer Order Management Solutions, today announced a new integration with direct response media giant Cannella Response Television.
This integration provides Cannellla with media attribution results from OrderLogix’s source tracking of inquiries and orders. These results provide scientific proof to the validity of the media strategy, which the media company will make decisions, such as, whether or not to run an ad on a particular channel or day/time of the week.
OrderLogix, integrates with the vendors you wish to use in your business. We offer seamless, automated solutions to your everyday order management needs.
Contact Sales or Customer Care to learn more or to get started! 207.396.5172
About Cannella Response Television
Cannella Response Television (www.drtv.com) is an integrated DRTV media company servicing virtually all of DRTV’s short form and long form direct response advertisers. Credited with launching the first infomercial in 1982, Frank Cannella founded CRT in 1985 and has grown the company to become the most authoritative and innovative long-form direct response media agency in the country. Cannella Response Television works on behalf of short form and long form advertisers and marketing partners to plan, manage, implement and measure DRTV media campaigns to deliver a proven return on investment. Cannella Response Television is headquartered in Burlington, Wisconsin and has offices in Los Angeles and Milwaukee. In 2009, ZMC and affiliates of Palladium Equity Partners, LLC, along with Veronis Suhler Stevenson, invested in Cannella Response Television and will continue to hold their investments in the combined entity.
About OrderLogix™
OrderLogix (orderlogix.com) is a leading provider of advanced, business-to-consumer Order Management Solutions to the direct response, e-commerce and multi-channel retail markets. Based in Scarborough, Maine the company provides best of breed software that can be easily integrated with most major ERP and accounting applications. OrderLogix delivers a complete suite of implementation and professional services, integrating with marketing data sources, call centers, and other back end service providers. For nearly 20 years, the people at OrderLogix have become widely regarded for their leading edge software applications, data collection platform, sales conversion tools, channel analytics and integration expertise. OrderLogix customers typically achieve greater visibility and insight into their marketing and sales channel performance, improved operational efficiencies and increases in revenue.

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