The OrderLogix™ Management Team
Sotero Giftos, Jr., President and Co-Founder
As the technical leader of OrderLogix™, Mr Giftos is a hands-on executive that directs the overall software development strategy within the organization. Working closely with partner Jay Gowell, he has been responsible for positioning the company as the leading provider of best of breed order management technologies to the direct response industry. Prior to co-founding On-Line Technologies – and its renaming as OrderLogix in 2010 – Soty ran Giftos & Associates, a developer of custom business solutions that focused on order management and call center automation. He also served as VP and CTO for an ecommerce sales and marketing company, was responsible for IT Operations at a nationally regarded direct response contact center and holds a BS in Computer Science from the University of Southern Maine.
Jay Gowell, Executive Vice President and Co-Founder
Providing executive direction throughout the organization, Mr. Gowell’s two decades in the technology field provides an invaluable set of experiences across many industries. Prior to forming On-Line Technologies with Mr. Giftos, he served as Director of Information Services at a large national call center. He was also the founder of TekData, a software solutions company specializing in business process optimization and contact center automation. Jay was also the President and co-owner of Coastal Computer Center; a regional computer technology provider and software engineering services firm. He is an accomplished software development professional in his own right, having built successful applications for order management, call center automation, and a comprehensive platform for media tracking and reporting.
Bill Southwick, Vice President Sales & Marketing
With a strong background in developing and directing business, marketing and sales strategies, Mr. Southwick adds the skills and experience necessary to take OrderLogix to the next level. He is responsible for directing the company’s new business development team, managing the client relationship team, and is an invaluable member of the OrderLogix executive management team. Prior to OrderLogix, Bill was responsible for Outbound Sales Operations at Media Power, and provided senior leadership at AT&T Government Solutions as a Program and Project Manager. He is an expert at the inner workings of call centers, customer service and sales processes. Outside of work, Bill is a Notary Public for the State of Maine, on the Board of Directors for MacArthur Home for the Aged and The Maine Way, Inc., and a Chairman and spokesperson for Keeping Neighbors Warm, a non-profit fuel assistance program.
Jill Shannon, Vice President Finance
Ms. Shannon provides the OrderLogix executive team with substantial financial expertise, senior management skills, market segment knowledge and the perspectives of an entrepreneur; a former owner of a call center specialized in high volume sales and customer service for the direct response industry, she is adept at managing in a rapid growth environment and can be relied on for her sound financial and business knowledge. As Vice President of Finance for OrderLogix, Jill is responsible for finance, accounting and overseeing the company’s HR functions. Previously, she was Vice President of Finance and a co-owner of ListenUp Contact Solutions, a Portland, Maine-based call center with over 400 employees. Jill graduated from the University of Southern Maine with a BA in Accounting.
Lisa Dominicus, Director of Client Services
As Director of Support Services at OrderLogix, Ms. Dominicus is responsible for providing implementation and support for the OrderLogix client base, ensuring that client needs are met quickly and efficiently. As a software developer and a direct response marketing professional with over 14 years experience, Lisa brings several important perspectives to her role within the company: in addition to her in-depth knowledge of the OrderLogix product, she is skilled at direct response operations – from sales channels to media buying and logistics. Prior to joining the company, she had a successful career at Talk America, a large, national direct marketing firm, and Vital Basics, a multivitamin company where she was instrumental in supporting performance of sales, customer service, media, and purchasing departments. Lisa graduated from Andover College with her BS in Applied Sciences and Computer Sciences.
Max Riseman, Manager of Information Technology
Mr. Riseman is responsible for building a bridge between the needs of the OrderLogix customer and the execution of the OrderLogix product suite. A 15-year veteran of the direct response industry he is an experienced security engineer, programmer in Visual Basic.Net for Windows and web applications, as well as database development using Microsoft SQL Server. His perspectives as a business owner, coupled with outstanding engineering and software skills, makes him an ideal member of our team. Max has owned two companies, was the CIO of IWORX, Manager of IT for Beacon Marketing, and a software developer for TekData, Inc. He has a BS in Meteorology from Plymouth State University, with a minor in Technical Math.



